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Introduction to Personal Branding

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Introduction to Personal Branding

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which you are encouraged to intensively explore yourself in order to create a personal brand that authentically and effectively communicates your values and professional gifts.

Course Duration

Approx. 7 hours to complete, flexible schedule.

Course Content

Offered by University of Virginia, there are four modules in this course:

An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.

Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand.

Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

Course Outcome

Through this short course, you will:

  • Understand both what personal branding means and what it means to inhabit their brand
  • Establish yourself on at least three social media platforms
  • Create a mission statement for your personal brand
  • Build a board of directors for your brand
  • Become familiar with the basics of digital security and reputation management
  • Create a system for on-going brand maintenance
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