Last Updated on 17 October 2021
Two core commitments on user privacy and data protection
Before we get to the details, you should know that we have two core commitments on user privacy and data protection:
- We will never sell, rent, distribute, or make public your personal information.
- We will contact you directly only if we have something meaningful and relevant to share with you.
Now, let’s get on with the specifics.
Data we collect when you visit our website and why we collect it
Site visitation tracking
Like most websites, we use a tool called Google Analytics to track and better understand in the aggregate our users’ interactions with our site. Google Analytics collects technical data about visitors to our site, including geographic location, device, internet browser, and operating system. However, none of this information identifies you personally to us. Google Analytics records your IP address when you browse our site, but Google Analytics does not give that information to us. We use the anonymous aggregate data from Google Analytics to understand how visitors find the site, how many people visit the site, and which pages visitors spend time on and which they ignore. This information helps us improve the design and content of our website.
Personal data we collect when you subscribe to our newsletter and why we collect it
Anyone can subscribe to the Parents’ Guide® Digest newsletter by completing a short form on our website. If you choose to subscribe to the newsletter, the personal data you provide is forwarded to MailChimp, a data processor we enlist to distribute the newsletter.
If you subscribe to the newsletter, your personal data will remain in MailChimp’s database for as long as we continue to use MailChimp’s services.
Information we collect from other sources
From time to time, we may obtain information about you from third-party sources, such as public databases, social media platforms, third-party data providers and our joint marketing partners. We take steps to ensure that such third parties are legally or contractually permitted to disclose such information to us.
If you link your Facebook or Google account or accounts from other third-party services to our website, we also get information from those accounts. The information we get from those services depends on your settings and their privacy policies, so please check what those are.
Disclosures of your personal data
We do not allow third-party service providers to use your personal data for their own purposes, and we permit them to process your personal data only for the purposes we have explained in this policy.
Your legal rights
If the General Data Protection Regulation (GDPR) applies to you because you are in the European Union, you have certain rights in relation to your personal data, including:
- The right of access — that is, a right to request a copy of the personal data we hold about you;
- The right to rectification — that is, a right to make us correct personal data about you that is incomplete or inaccurate;
- The right to erasure — that is, a right to ask us to delete the personal data we have about you.
- You can find more information about these and other rights under the GDPR on the GDPR’s official website (https://www.eugdpr.org).
How to contact us about privacy