In a study of 1,284 prospective students, Uri Simonsohn of The Wharton School, University of Pennsylvania found evidence that cloudy weather makes academic activities more appealing and increases the desirability of attending an academically-challenging institution.
According to Simonsohn, a 1-standard-deviation increase in cloud cover on the day of a prospective student's visit to an elite university was associated with a 9-percentage-point increase in the probability that the student would enrol.
So the next time you plan to go on a campus visit, check the weather forecast!
You can read Uri Simonsohn's research, “Weather To Go To College”, here.
Proud father of two lovely kids, who at times pushed me to seriously consider editing out the word “lovely” from this sentence. (I am not alone in this.)