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[UC Berkeley Executive Education] Product Management Studio

Through the lens of design thinking, the Product Management Studio helps you tell, and sell, your product's story. Our premier Digital Studio programme conducted by Faculty Director, and Earl F. Cheit Faculty Fellow at the Haas School of Business, Dr. Sara Beckman, will take you through: uncovering the narrative of product innovations, mastering the Product Management Canvas, developing transformational customer experiences, writing your new pricing story, and much more.

Course Duration

8 Oct 2018 to 6 Dec 2018
8-week Online Certificate Programme (40 hours total)

Course Outline

We have designed a dynamic, immersive experience by offering live sessions led by distinguished Berkeley Haas faculty, personal coaching sessions with product management experts, peer-coaching feedback sessions, and facilitated group discussions in small, intimate teams.

Build better products by learning how to answer The 4 Core Questions that every Product Manager should answer about their products:

  • What value is my organisation providing?
  • How is my organisation creating value?
  • How is my organisation delivering value?
  • How is my organisation capturing value?

Develop winning Customer Experience across your entire product portfolio
Build customer experiences and identify how to strategically best plan your portfolio and execute against your roadmaps.

Apply Innovation Capabilities to execute new product ideas
Harness Design Thinking tools to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.

Drive resonance for your product through storytelling
Whether you are communicating with your customer or seeking buy-in from your stakeholders, learning how to tell a compelling, relatable, and engaging story for your product will help you reach decision-makers more effectively.

You can download the programme brochure here.

Course Outcome

You will leave this programme having participated in a series of hands-on exercises and simulations to ensure that knowledge gets put to work in your career and your organisation with the Berkeley Product Management Studio Certificate.

Who Should Attend

Experienced professionals focused on designing, developing, launching, marketing, selling, and managing products across all industries.

Course Fees


To enroll for this programme, click here.

Contact Information

UC Berkeley Executive Education
Haas School of Business
2220 Piedmont Avenue
Berkeley, California 94720 USA
Tel: +1.510.642.1304
Email: Alexandra Hesse ([email protected])
Facebook: berkeleyexeced
Twitter: @BerkeleyExecEd

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