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[MIT Sloan] MIT’s Approach to Design Thinking

Winning companies, such as Apple, Virgin, Toyota and others, innovate continuously because of their culture of design thinking—integrating the needs of people, the possibilities of technology and the requirements for business success. In this course, you will learn how to take a similar approach in your own business—blending the perspectives of marketing, design and engineering into a systematic approach to delivering innovation.

Course Duration

2 months online (starting from 7 August 2018), 2-4 hours per week

Course Outline

As a core part of the course, students participate in a team-based concept development project assignment. This project, focused on opportunity evaluation and concept development, is integrated into all course modules.

Module 1: Design Thinking Skills

Module 2: Identifying Customer Needs

Module 3: Applied Creativity – Product Concept Generation

Module 4: Design of Services and Customer Experience

Module 5: Financial Analysis

Module 6: Project Peer Reviews and Course Wrap-up

Course Outcome

At the end of this course, participants will learn to:

  • Understand the design thinking process
  • Identify and assess customer opportunities
  • Generate and evaluate new product and service concepts
  • Design services and customer experiences
  • Evaluate product development economics

 
Upon completion of the course, participants will also receive a certificate from EMERITUS Institute of Management in collaboration with MIT Sloan.

Course Fees

US$1,400

To apply for this course, click here.

Contact Information

MIT Sloan School of Management
Tel: +1 617-253-7166
Email: [email protected]
Web: executive.mit.edu/openenrollment
Facebook: MIT-Sloan-Executive-Education
Twitter: @MITSloanExecEd


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