Winning companies, such as Apple, Virgin, Toyota and others, innovate continuously because of their culture of design thinking—integrating the needs of people, the possibilities of technology and the requirements for business success. In this course, you will learn how to take a similar approach in your own business—blending the perspectives of marketing, design and engineering into a systematic approach to delivering innovation.
2 months online (starting from 7 August 2018), 2-4 hours per week
As a core part of the course, students participate in a team-based concept development project assignment. This project, focused on opportunity evaluation and concept development, is integrated into all course modules.
Module 1: Design Thinking Skills
Module 2: Identifying Customer Needs
Module 3: Applied Creativity – Product Concept Generation
Module 4: Design of Services and Customer Experience
Module 5: Financial Analysis
Module 6: Project Peer Reviews and Course Wrap-up
At the end of this course, participants will learn to:
- Understand the design thinking process
- Identify and assess customer opportunities
- Generate and evaluate new product and service concepts
- Design services and customer experiences
- Evaluate product development economics
Upon completion of the course, participants will also receive a certificate from EMERITUS Institute of Management in collaboration with MIT Sloan.
To apply for this course, click here.
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Community Ambassador; as someone who was raised in a rather privileged family, I hope to address the inequity in educational outcomes based on the circumstance of birth. Bounced around between Australia and Singapore a fair bit.