IE University’s Bachelor in Communication and Digital Media is for people who want to make brands shine. With a solid educational foundation, and a technologically innovative, hands-on approach, this marketing-focused programme offers students the skills required to create, shape, deliver and measure successful communication strategies in a wide range of formats and platforms. Guided by our expert faculty, in a diverse international setting, you will learn how to develop meaningful messages that resonate with global audiences.
The Bachelor in Communication and Digital Media is grounded in the belief that the communications field, with its use of data and cutting-edge technology, can be used to uncover the roots of human behaviour and and enable connection between people.
For this programme, you will study the first two years in Segovia and the last two years in Madrid.
4 years, Full-time
Thanks to the unique design and structure of this programme, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional.
From the very beginning, you will be immersed in the MediaLab (see below), acquiring skills to create content through photography, videography, graphic design, infographics, and writing techniques. You will complement your learning through our IE Module, where you’ll learn about interpersonal skills, humanities, and ethics. In these subjects, you will be able to work and interface with students from different degrees, which will provide you with different
Throughout year two, you will explore the world of corporate communication, branding and visual storytelling, which will allow you to connect everything you’ve learned during year one and develop more complex content with a strong strategy behind it. You will also gain an understanding of the media and entertainment industries, social media and media relations. Since you’ll be applying communication to business, you will focus on developing your organisational, leadership and resource management skills, which will be vital for achieving your professional goals in the future.
To create meaningful content for your audiences, you need to understand who they are. You will learn the latest research methods and how to use consumer insights to create effective marketing strategies and high-impact advertising campaigns. The innovation lab will allow you to discover creative tools to unleash your ideas. You will also learn about other media formats through web design and gamification. Through the Integrated Communication Strategies course, you will be able to connect all the knowledge and skills you’ve gained so far.
The first semester of your last year will look a little different; you can take electives, go on exchange, or complete an internship. The second semester will be focused on developing your final project, which will be complemented by management focused courses such as Creative Project Management, Entrepreneurship, and Consulting.
The MediaLab is more than just a physical space: it’s a concept and a culture. It is the perfect environment to experiment and bring your projects to life. In this environment, you will have access to state-of-the-art resources and tools that will help you create, design, and produce all kinds of communication projects. The MediaLab is a key element of your undergraduate experience at IE University—a place where you’ll be able to truly combine teamwork, creative skills, and strategic vision to make your ideas happen.
From your very first semester to the end of your fourth year, you will dive into the MediaLab culture, building up a portfolio of projects and a proficiency with materials that will make your resume shine. And for you budding communications executives, mold the MediaLab to your needs as a hub to implement and manage tools needed to convey different professional messages.
Once you finish your degree, you’ll be ready to develop your career in a wide range of areas. Whether you are inspired by working in media and independent production companies, advertising, communication consultant firms, market research, publishing, PR and events development, digital marketing and social media strategies, or even starting your own company, as an IE Communication and Digital Media graduate, you will be more than prepared to use your expertise in fostering innovation to make a positive impact in your field and potentially beyond.
Starts in September
Who Should Attend
The course is for individuals who are creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.
Cardenal Zúñiga, 12
40003 Segovia, Spain
Tel: +34 921 412 410
María de Molina, 31 Bis.
28006 Madrid, Spain
Tel: +34 915 689 600
Detailed information, brochures and forms can be mailed to you upon request.
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Last Updated on May 12, 2019
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