This digital marketing ExpertTrack will teach you everything you need to know to grow your Google traffic, run profitable PPC campaigns, and build effective cold email marketing strategies.
Every approach and marketing technique in this course has been used and honed by ClickSlice – a marketing agency in London that generates over six figures in revenue. Uncover the templates, strategies, and overall digital marketing blueprint that they’ve used in over 100 client projects.
Approx 12 weeks, 2 hrs per week
If you want to get free traffic from Google, you’ll need to make your website rank. The first course in this ExpertTrack teaches you how SEO really works, how to complete competitor analysis, and ways to build powerful keyword ideas to drive more online sales.
You’ll master technical SEO to create a great user experience and build your website for better rankings. Each element of this SEO course will work together to help you push your website to the first page using a blend of on-site and off-site techniques.
You’ll watch a real-time campaign set-up to write your own top quality ads, improve your quality score, and track your online sales. Once you’ve mastered the basics, you’ll be ready to use different bidding strategies and include ad extensions to increase the profits from each campaign.
The final course will focus on generating leads through cold email campaigns. ClickSlice will show you the exact cold email template that they’ve used to generate business, as well as tips for creating marketing emails that turn into sales.
Course 1: The Ultimate SEO and WordPress Training Course for 2021
Learn how to best implement on-page and technical SEO to best improve a WordPress website’s ranking on Google.
Course 2: Google Ads Course for Beginners – From Zero to PPC Hero
Get to grips with how to successfully run a Google Ads account and help increase its profitability.
Course 3: Cold Email Mastery – The Ultimate B2B Lead Generation Course
Understand how to grow your business and generate B2B leads via the digital marketing strategy of cold emailing.
You do not need to have any previous experience in these areas or experience within digital marketing.
Each course will explain the basics before moving on to more in-depth approaches for SEO, Google Ads, and cold emails.
The courses within the ExpertTrack offer a path to becoming a digital marketing expert, allowing you to:
- grow your own business
- move to a career in digital marketing
- offer marketing services to clients.
Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.
We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.