Wharton's three-month online programme, Business Analytics: From Data to Insights, arms managers and leaders with the tools needed to break away from the pack.
Consumer Packaged Goods: How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
Financial Services: How does American Express use social media data to predict whether you are going to give up your American Express card?
Media: How is Netflix using metadata tagging to know what you watch and to create relevant content?
75% of companies are missing the skills and technology to make the best use of the data they collect.
3 months online (starting from 25 Apr 2019), 6-8 hours per week
This course includes four live teaching sessions by Wharton faculty and one data analytics simulation.
Orientation Module: Orientation and Introduction to Business Analytics
Module 1: Descriptive Analytics: Gathering Insights
Module 2: Descriptive Analytics: Describing and Forecasting Future Events
Module 3: Predictive Analytics: Making Predictions Using Data
Module 4: Predictive and Prescriptive Analytics: Application and Toolkit
Module 5: Predictive Analytics: Tools for Decision Making
Module 6: Predictive Analytics: Using Data to Predict Employee Performance
Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior
Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes
Module 9: Application of Analytics for Business
Upon completion of the course, participants will earn a digital Wharton certificate.
US$2,450. Flexible payment options are available. Early applications are encouraged.
To apply for this course, click here.
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Community Ambassador; as someone who was raised in a rather privileged family, I hope to address the inequity in educational outcomes based on the circumstance of birth. Bounced around between Australia and Singapore a fair bit.