[Columbia Business School] Digital Strategies for Business
This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the overview digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.
Course Duration
10 weeks online (starting from 12 Sep 2018), 2-4 hours per week
Course Outline
Taught by Prof. David Rogers, this course includes 120 video lectures, 12 assignments, nine discussions and three case studies.
Module 1: 5 Domains of Digital Transformation
Module 2: Customer Networks and the New Path to Purchase
Module 3: Understanding Digital Customer Behaviours
Module 4: Platform Business Models
Module 5: Coopetition, Disintermediation, and Asymmetric Competitors
Module 6: Building Data as a Strategic Asset for Your Business
Module 7: Big Data at Work – New Data, New Tools and Templates of Value
Module 8: Innovation Through Experimentation – AB Test and Minimum Viable
Module 9: Translating the Lean Startup to Enterprise Scale Innovation
Module 10: Adapting Your Value Proposition
Module 11: Mastering Disruptive Business Models
Module 12: Surviving Disruption – 6 Incumbent Responses to A Disruptive Challenger
Module 13: Leadership and The Customer Value Imperative Frameworks
Course Outcome
Upon completion of the course, participants will also receive a certificate from EMERITUS Institute of Management in collaboration with Columbia Business School Executive Education.
Course Fees
US$1,900
To apply for this course, click here.
Contact Information
Columbia Business School Executive Education
Tel: +1 212-854-1100
Web: www8.gsb.columbia.edu/execed/home
Facebook: columbiabusiness
Twitter: @Columbia_Biz
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Community Ambassador; as someone who was raised in a rather privileged family, I hope to address the inequity in educational outcomes based on the circumstance of birth. Bounced around between Australia and Singapore a fair bit.
